Driving foot traffic with a touch point strategy

5K

Thats how many ads and Brand Exposures an average person experiences in a day.

30

% Thats how much We exceeded metro PCS's response projections when we were challenged to drive foot traffic to their stores. We did it by building a touch point strategy that inspired action.

A Channel is not a touch point.

The Brand Experienceis the touch point.

It's consistent. It's targeted.It's engaging.

Our Results

By creating a consistent, targeted brand experience with customized messaging across direct mail, email, and an online landing page, we sparked a firestorm of action for Metro PCS.

225 increase in sales

42 conversion rate

15 response rate

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